If you run an online store, you need to make sure that your website is discoverable by your target audience. Keyword research is a crucial part of ecommerce SEO and in driving growth. It involves identifying the words and phrases that your potential customers are using to find products or services like yours. Here are some tips to help you find the right keywords to drive sales and traffic:
1. Start with your product categories
Think about the main categories that your products fall under. For example, if you sell clothing, your categories might be men’s clothing, women’s clothing, and children’s clothing. These categories can be used as a starting point for your keyword research.
2. Use Google Keyword Planner
Google Keyword Planner is a free tool that can help you find keywords related to your product categories. You can enter your product categories and see a list of related keywords along with their search volumes and competition levels.
3. Analyze your competitors
Look at the websites of your competitors and see what keywords they are using. You can use tools like SEMrush or Ahrefs to get a list of the keywords that your competitors are ranking for.
4. Use long-tail keywords
Long-tail keywords are longer and more specific keyword phrases. They are less competitive than shorter keywords and can help you target a more specific audience. For example, instead of targeting “men’s clothing,” you could target “men’s leather jackets.”
5. Consider user intent
When doing keyword research, it’s important to consider the intent behind the search. Are people looking to buy a product, research a product, or find a store location? By understanding user intent, you can target the right keywords that will drive sales and traffic to your ecommerce store.
6. Use product-specific keywords
Include product-specific keywords in your research. This can help you target people who are searching for a specific product. For example, if you sell shoes, include the specific shoe models in your research.
7. Use keyword variations
Use keyword variations to reach a wider audience. For example, if you sell men’s shoes, you can use variations like “men’s dress shoes,” “men’s casual shoes,” and “men’s athletic shoes.”
8. Focus on long-term keywords
Some keywords may not have high search volumes, but they can be valuable for long-term traffic. For example, “best men’s leather jackets” may not have as many searches as “men’s leather jackets,” but it can attract a more targeted audience.
9. Use Google Autocomplete
Google Autocomplete can give you ideas for related keywords. Start typing a keyword in the Google search bar and see what suggestions come up.
10. Monitor and adjust
Keyword research is an ongoing process. You need to monitor your website’s rankings and adjust your strategy as needed. Use tools like Google Analytics and Google Search Console to track your website’s performance and make changes to your keyword strategy as needed.
By following these tips, you can find the right keywords to drive sales and traffic to your ecommerce store. Remember to monitor your website’s performance and adjust your strategy as needed to stay ahead of the competition.