Email is usually the fastest money in the building. It’s also usually the most neglected: flows set up once during a sprint of good intentions, then abandoned for louder channels.
We know exactly what that neglect costs because we’ve fixed it on our own brands. On one portfolio company, rebuilding the email program grew email revenue 39% year over year — no new ad spend, no list buying, just the unglamorous machinery done right. [Link → the flow-by-flow teardown post]
What we build:
- Welcome series that treat a new subscriber as a conversation, not a coupon dispenser
- Abandoned checkout flows that answer real objections instead of reflexively discounting — because discounting every abandoner trains your best customers to abandon on purpose
- Post-purchase sequences that earn the second order, where repeat rate and LTV actually live
- Win-back and list hygiene — including the counterintuitive work of emailing fewer people so deliverability and revenue per send go up
- Campaign rhythm planned around the calendar that drives your category, not around when someone remembers
For established ecommerce brands, email should drive 25–35% of revenue. If yours is well below that, the gap is the opportunity, and it’s sitting on infrastructure you already own.